For advertisers in the fitness industry,
it is not enough to simply get clear, sharp photos of your clothing,
showing the cut, fit and color of the garments. You also need models
with the right kind of "hardbodies" who are photographed in a way that
captures the aesthetic qualities and beauty of their physiques. For
that you need a master physique photographer like Bill Dobbins - whose
ability at body photography extends to both the male and female athletic
physique.