THE PROMOTERS

The entertainment industry has a motto: There ain't no show if there ain't no business. In the same sense, there ain't no bodybuilding or fitness competition if some promoter doesn't put up the money and assume the risk and responsibility of putting on the show. The IFBB and the NPC sanction competition, but they don't promote contests - that is the job of individual promoters, who rarely get the credit they deserve for keeping the sport going.

To give these promoters as least some of the credit and recognition they deserve, following are a series of interviews in which a number of the top contest promoters to talk about themselves and what they do.

JAN TANA - promoter of the Jan Tana Classic.

WAYNE DEMILIA - promoter of the Olympia Weekend - including the Ms. Olympia and Fitness Olympia

JIM LORIMER - co-promoter with Arnold Schwarzenegger of the Arnold Weekend - including the Ms. International and Arnold Fitness Contest

JON LINDSAY - premier NPC promoter in Southern California and promoter of the NPC USA Championships.